History

The Department of Communication, Media and Culture, the first such department to be established at tertiary level in Greece, started operating in the 1990-1991 academic year. Its mission is: “The theoretical and historical-empirical exploration of the communicative phenomenon; the creation of executives with employment potential for the public services, public relations, and press offices of the public and private sector; and the instruction and training of journalists and qualified staff for the daily press and magazines and for online media, as well as for all other forms of communication and information”.

Aims

The Department’s aims are:

  1. to conduct research in special subject areas, and specifically in the fields of communication, media and cultural administration through the development of interdisciplinary approaches,
  2. to provide the highest standard of academic knowledge and training for students in the relevant scientific fields, as well as prepare students for a fruitful professional career in journalism (both in print and digital media), applied communication (including advertising and public relations) and cultural management, by combining theory with practice.

The Department aspires for its graduates to acquire communication skills, academic competence, technical and digital skills, familiarity with the field of culture and the cultural and creative industries, philosophical knowledge, critical thinking, professional responsibility and market expertise.

Structure

The Department is split into three Divisions:

  1. a) Division of Communication
  2. b) Division of Mass Media
  3. c) Division of Cultural Management

It offers three course orientations that lead to a common degree:

  1. a) Culture and Cultural Management
  2. b) Mass Media
  3. c) Advertising and Public Relations

Students must choose one of the three course orientations at the beginning of their third year.

The postgraduate study programme in Cultural Management was inaugurated during the 2002-2003 academic year. As of the 2015-2016 academic year, the postgraduate study programme in Communication, Media and Cultural Management covers the following orientations:

  • Cultural Management
  • Communication and Media Rhetoric
  • Information Society, Media and Technology

Curriculum

The Department’s undergraduate curriculum greatly meets the requirements for scientific knowledge and assists in the professional preparation of graduates in the fields it teaches. The subject areas include acquisition of knowledge in a wide range of the social science and humanities fields, while cultivating useful skills for the successful professional career of its graduates, including the use of digital technologies and soft skills, such as emotional intelligence and leadership skills.

The Department of Communication, Media and Culture is quite active in its respective fields. In the three decades it has been operating, it has contributed in raising awareness as to the significance of studies in journalism, cultural management, advertising, public relations, startups and youth entrepreneurship, and has developed systematic and significant cultural activity, while all three of its Labs – Culture and Cultural Management, Mass Media (Journalism), and Advertising and Public Relations – are recognised by many major public and private organisations.

One of the comparative advantages of the Department of Communication, Media and Culture is that through the Orientation Labs, it has made the strategic choice of focusing on partnerships and making the most of external associates/teachers, who come from leading journalism and media organisations, top communication, advertising and public relations companies, the social/technological innovation ecosystem and startups, as well as significant cultural organisations of the country, many of whom are also Department graduates. By adopting a model of cooperation with a multitude of professional and research bodies in all the fields it teaches, the Department of Communication, Media and Culture continuously integrates new knowledge and cutting-edge practices in the undergraduate curriculum.

Student training

The Department’s students are actively involved in the field of communication, culture, cultural and creative industries, advertising, journalism and the arts. They publish online magazines, stage theatrical productions, organise exhibitions, small film festivals, debates and competitions for startups that foster entrepreneurship and social innovation, participate in cultural events and radio programs, and produce short films.

The Department actively participates in student exchange programmes with European universities, funded by the EU (ERASMUS).

The participation of students in Work Placement also plays a significant role in the educational process. The Department offers nearly all graduates the chance for Work Placement in a wide range of public and private organisations (companies, state bodies, research centres, museums, cultural organisations, etc.).

Career prospects

The Department of Communication, Media and Culture enriches the skills of students in oral and written expression, critical, organisational and innovative thinking, research methodology, digital literacy, perception of trends in the fields of communication, advertising and public relations, business innovation, communication and media by making the best of digital and mobile technology, in crisis management, strategy, creative and critical thinking, media and culture management, development of digital, leadership and administrative skills, coupled with complex problem solving or challenges in actual practice in the areas of communication, media and culture. These skills make the Department graduates much sought-after in the fields of journalism, communication, cultural management, creative industries, marketing, advertising, public relations, startups, etc.

The following Research Lab/Centre forms part of the Department:

  • Media Lab
  • The Department also includes the following Labs:
  • Journalism Lab
  • Culture and Cultural Management Lab
  • Advertising and Public Relations Lab
  • New Technologies and Research (Game) Lab